It’s happening. It’s happening right now, before our very eyes, and I have no doubts anymore. I missed a few shots, I predicted changes before, heck, I tried to actively make them happen, but it was resistant, tough, without success, I was wrong. Seventh time’s the charm. Now we really take these damn game instructions and throw them in the trash.
But before we get to that, one paragraph about how I was wrong. It was the year 2018, Amazon was promoting its Alexa left and right, during my few weeks in the US that year, no other product attacked me as persistently with ads, billboards, from everywhere literally. I returned to Poland and told the team that it’s the future, that it’s like an improved Google, because you can talk to it, that it’s an improved Google, because you can upload apps into it, that it’s an improved Google, because we can upload instructions for our games into it and players will be able to talk to this Alexa and ask her for details.