
This drives me absolutely mad. And let me be clear—it’s been driving me mad for over 20 years. But today… today I’ve had enough. Buckle up, grab your rubber boots and a swim cap, because I’m about to pour it all out.
What drives me mad is this notion among players that when a publisher praises their own product—in our industry, of course, that means a board game—they’re just doing it because they have to. They praise it because they want to sell it. That the praise isn’t sincere. That they’re only saying nice things because it’s in their business interest. You just can’t trust the publisher.
I swear to God, it makes my blood boil.


I strongly believe that good board game is the one that tells a good story. You play it and suddenly you are sucked into it, you feel chills on the skin. Emotions grow. In a moment you defend castle. You hear roar of warriors. You smell boiling oil. You are into it.
That's how I design my games. I always want to tell a good story. I want players to be into it. As deep as possible.
