So, I’m going to whine. Brew yourself a cup of coffee, get comfortable, and let’s begin. The life of a board game publisher is unfair. A comic book publisher, a book publisher, or even a YouTuber—they all have it easier. How they have it easier? When it comes to covers. Yes, I’m whinening about covers.
Officially, my job title is „board game publisher,” but those of you who know me well are aware that I’ve spent the last decade primarily as the head of the marketing department. In that department, everything revolved around A/B testing, analyzing reactions, and doing experiments. It was all about running three ads and seeing which performed better. About uploading a video to YouTube, then changing the thumbnail after two days to see if it improved click-through rates. About sending out newsletters with two different subject lines to see which achieved a higher open rate.
I strongly believe that good board game is the one that tells a good story. You play it and suddenly you are sucked into it, you feel chills on the skin. Emotions grow. In a moment you defend castle. You hear roar of warriors. You smell boiling oil. You are into it.
That's how I design my games. I always want to tell a good story. I want players to be into it. As deep as possible.
