You probably know that I’m not a big fan of the Asmodee. It’s a board game publisher that’s larger than all the other publishers in the industry combined. Asmodee makes every one of us, independent publishers, feel like we’re sitting at a blackjack table and the odds are stacked against us. Like we don’t stand a chance.
The market value of Embracer Group, the owner of Asmodee, is 3.6 billion dollars. With such a giant, I have to face them when I go to Essen SPIEL to promote another new game or when I compete for the rights to bring a hit to the Polish market. We’re competing with Asmodee for the hearts of gamers, and Asmodee has 3.6 billion ways to win those hearts. Independent publishers have slightly fewer.
So, yeah, I’m not a big fan.
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I strongly believe that good board game is the one that tells a good story. You play it and suddenly you are sucked into it, you feel chills on the skin. Emotions grow. In a moment you defend castle. You hear roar of warriors. You smell boiling oil. You are into it.
That's how I design my games. I always want to tell a good story. I want players to be into it. As deep as possible.
