Have you seen Shakespeare in Love? As the bubonic plague breaks out, the Crown orders the complete closure of all theatres in London. Suspended performances, unemployed actors, audience in despair. And what about an investor who had put all the money in the show? He is furious to say at the least. Catching the play’s director on one of the streets of London he demands an explanation. Now! He had invested a lot of money and was counting on fat profits. And what? A disaster! Theatres are closed! The guy is hungry for blood.

What are we going to do now?! – he shouts a question in director’s face.

Nothing, sire. – the director calmly responds. – It always works out in the end.

How?

I do not know, sire. It’s a mystery.

***

From the sole beginning I had a problem with interaction in the 51st State. Testers said the game was fun, gave quite a satisfaction from playing, but – what a shame – no interaction. Again and again I heard the same thing repeated to me: cool and interesting, but you know, lacks the interaction…

As I subsequently added draft rules, open production rules and the Thieves Caravan, the complaining voices slowly died away. Testers saw that I was changing the game trying to add at least a bit of cooperation between players.

What’s more, I’ve wrote articles explaining why there is no space for burning, raping and pillaging in the 51st State. In my posts on BGG I’ve argued that if the players were allowed to kill each other it would kill the game, everything would fall apart and turn into an old scrap.

People read, agreed with me, admitted that maybe I was right…

But you know, little interaction …

***

Peter caught me in Essen. He is the guy responsible for Portal games’ distribution, you know. I make games and he does business. I’m trying to invent the best game I can and he’s doing everything to sell 50,000 copies. Or a hundred thousand.

So he caught me and said as if to a child – Trzewik, 51st State is a hit! Publishers fight for the rights to English edition. And they ask whether they will be expansions. Will you make an expansion?

I will.

Great, great. A very good game, everyone likes it, You did a really good job.

Glad to hear that.

Only you know what? – he pauses choosing the words carefully – I do not want to impose, but is there a chance that in this expansion…

…was more interaction? – I finish for him.

Exactly. So you’ve heard there is a bit too little interaction?

Yea, so I’ve heard.

Damn interaction.

It had kept me awake at night for more than half a year then. – There will be an expansion. There will be interaction. Don’t worry.

***

We came back from Essen. It was the end of October. I had absolutely no idea what to do with the interaction. Not even a hint. No conception was born in November either. And still nothing at the end of December.

I caught my friend and friendly spirit from France on Skype.

Hi Yann, what’s up on French forums? Are people playing in 51st State? Any opinions, suggestions for an expansion?

Yes, they play and discuss a lot. They do like the game, but all complain about the lack of interaction.

Yann, gimme a break, ok?

***

Having no idea for the expansion’s interaction rules in October did not worry me in the slightest. In November I still maintained calm. I believed – like Geofrey Rush in Shakespeare in Love – that everything will be fine.
Yet, in December, two months after Essen, I still had no idea for ​​the interaction. I think that Peter, my distributor, slowly began to worry in that time.

I rushed into January in unwavering good mood, although, with the end of the month coming closer even I began to worry.

Maybe believing that it always somehow works out is a bit illusory? Maybe it is a load of crap with Geofrey Rush? Gosh, I love this movie, but maybe I shouldn’t base Portal’s publishing plan on it?

Do you have this interaction ready? Designed many cards, huh? – Peter inquired.

None. – I replied. February was coming soon. – I still have no idea. But I’ll manage.

How?

I do not know, Peter. It’s a mystery.

***

I play football on every Monday . We play in the hall late at night until we fall. I come back home just before midnight and I sit in the darkness having good two hours of gasping for breath and letting my adrenaline to chill. Hot tea, dark house and silence. I can analyze all my plays then, getting angry with myself for all the opportunities wasted and replaying in my mind all that came out nice.

Thoughts wander in my barely alive body… One moment, I even don’t know when, I have my rules of interaction. They’re just there. Suddenly. I don’t have a slightest idea where they came from or how they got inside my head. I walk cautiously through the dark room trying not to trip on one of the toys scattered on the floor. I get to my desk. Paper, pen, three sentences, two drawings. Done. I carry out the tests in the morning. It works. Just so.

How?

I do not know, sire. It’s a mystery.

Mst won all the subsequent Pret-a-Porter plays. Battered his opponents left and right, without exception. I was always there. I watched. I noted. Sometimes I changed something in the rules for the sake of balance. I watched in silence as week after week Martin was leaving all the other players empty-handed. Asiok, Ryu, Sheva, Tollis, Arti… Anyone – and I really mean anyone – who sat at the table with him after two or three hours stood up with his or hers head held low. Again and again, Martin had more money than all the other players put together. Cornering them. Strangling. Bringing to the brink of bankruptcy. He profited on the opponents’ blood and tears.

In the end I couldn’t stand it. I put my notes aside. I also put aside the role of game’s author who’s carefully watching the ongoing test plays. I’ll play – I said and sat down to play with Martin.

I won the first fashion show. I dominated him, got the biggest number of Stars, biggest amount of money and bright perspectives. I had carefully watched Martin’s moves throughout all those previous plays. I knew how to beat him. I knew Pret-a-Porter as my own pocket. My game. My territory.

Things went in an absolutely unexpected direction next round. Martin blocked me in the Warehouse, where materials can be bought. He did not need those materials. He did not have to do this. But he wanted to.
My clothing company went through a huge tumble. I obtained materials from a different source, but this slip had cost me a lot, the second fashion show turned out to be much worse. I would have managed to get on an even keel and stand to fight as an equal during the third show if I were fighting against an opponent that might allow that. I was not. Martin blocked the Credit House and once again left me standing at the Warehouse’s doors. It was as if he held his knee on my throat. And pushed harder every time he put his pawn on the board.

I finished the game with a disastrous result. Martin battered me so hard that I didn’t know where to look.

We played a rematch a week later. This time I managed to defend a bit longer. The decisive blow struck me not until the last quarter…

***

In 1987 Oliver Stone made a terrific movie with Michael Douglas called the Wall Street. He talks about what money can do with people. Wall Street does not show the well-behaved businessmen. It cannot be associated with peaceful economic games in which we buy raw materials, change them into goods and sell at a profit. Wall Street shows the struggle, the betrayal, shows that money is – just like firearms- a tool that can kill.

Pret-a-Porter is like Stone’s movie. It is dynamic, aggressive and players feel the pressure of fighting for victory in subsequent rounds of the game. It has been achieved in a simple manner – there are four moments of scoring (fashion shows) during the game and you have to be ready for each of them. You must be active all the time. You need to have your short-term strategy (for the upcoming show) and a long-term one (for which show to press the most and on which ones to allow your company to catch a breath). You have to watch your opponents’ moves and try to thwart their plans – win the show for which they prepared the most, get at least a tie in other scorings – not allowing them to win and get a large amount of cash.

This is a real fight. Here, you count your money and calculate what you can afford. Whether you have the funds to pay the maintenance costs of the company? Whether you have enough to purchase materials? Or enough funds for your business development? And if you have the money, you calculate even more. What if? What if I employ a model thus increasing the maintenance costs – will that thwart my enemy’s plans? What if I opt for more expensive materials’ purchases – will I outdistance my opponents on the show where the quality counts? Can I afford to buy more materials in advance in order to dominate the following show? Will taking the credit for those actions pay off? Will I manage to invest money and win the next show?

This is facing the constant choices. This is observing your opponents. This is finding weaknesses in their businesses and snatching the employees they need from under their nose. This is inflating your maintenance costs to draw your opponents into a trap, into an exhausting race for dominance in Public Relations. This is checking your expenses constantly and analyzing what else you can afford, how far you can risk the struggle for collection’s other features. This is sometimes bluffing and sometimes merciless stabbing in the back. This is training your employees, buildings development, loans, materials of three quality classes, short-term contracts and permanently built buildings.

When I sat down to work on this game and I wrote down the feelings and emotions that I wanted to rise in my players, I did not expect that I could achieve all of that. That my flesh would creep before making each move. That I would hold my breath before my opponent’s actions. That I would swear like a sailor or a tavern wench seeing what my opponent’s doing and how much he crashes me with his movement.

I have to admit this today. Pret-a-Porter came out to be much better than I expected.

Last year there were 650 game releases in Essen. A year before – as far as I recall – there were 630 . This year, the record probably will be beaten again. How many of these 600 games will get to players’ wishlists? How many of these games will manage to attract attention and leave players without 20 or 30 euro? How many games will be remembered after a year or two?

Essen 2010? 7 wonders. Vinhos. Troyes. Inca Empire. London.
Essen 2009? Dungeon Lords. Stronghold. Egizia. Small World.
Essen 2008? Dominion. Ghost Stories. La Havre. Space Alert.

600 new games each year. But only a few of them stay with us for a really long time. That’s truth. The Brutal and cruel truth..

The authors and publishers of these upcoming games are on the stand today and they start preparing for the most important race of the year. Race for players wallets. How will they try to seduce?

Theme
Great, new theme? If you have the theme, you will attract players, even if they’ve never heard about you and your publisher. Tell them that you do a 4X game, and you will immediately gather true circle of science fiction geeks. And believe me, this is a very good start. In 2009, I had my Stronghold. I had great theme. That was it. The game blasted off like a rocket.

A year earlier, in 2008, I presented in Essen a game called Witchcraft – wizards fighting each other. Have you ever heard about this game? Well…

Name
Do you have a name that makes people buy every single game of yours? An author with a recognized name is a treasure. People look for his new games, they are driving a spiral of excitement and expectation. Gossips, shots of prototype, sneak peeks from test games…

If your name is Martin Wallace, Uve Rosenberg or Bruno Faidutti, you are probably a lot less scared before Essen than young designer like Ignacy Trzewiczek.

Publisher’s reputation
Does your publisher have a known brand? Did previous games get him good reputation? Has he a bunch of regular customers who go back year after year for his titles? Such a faithful player base is a blessing.

In 2007, Portal was an anonymous company from even more anonymous Poland. I remember words from Neuroshima Hex review written by Greg J. Schloesser for Counter magazine: „I honestly do not know much – OK, anything – about the gaming scene in Poland but if Neuroshima Hex is any indication I am impressed.” Then, in 2007 we were starting from nothing.

Today, five years later, we are in much better situation, we are those people who made Neuroshima HEX, 51 State or Stronghold. I feel that, through our hard work, step by step we are getting closer to famous brands, slowly approaching CGE, Fragor or Ystari Games.

Demo games and prototypes
Had your game been presented at large cons? Did you go with the prototype and tested it by playing on every possible convention? If so, that is good. There are relations and session reports on various sites written by people who were lucky and played the game before its release. At opiniatedgamers.com there are first opinions, BGG is full of rumors – someone out there was playing, and someone saw, and it was a damn good…

Game becomes legend. You are lucky bastard. There is nothing better than a rumor saying that there is a great game out there, and there are some players who played it and apparently the game is great…

Traditional Marketing
If you can afford it, you will have banners on most important board games’ websites. You’ll expose the cover, show preorder offer, bundle offer or whatever. Finally, you get some attention, you are positioned in their minds. You show up on their wishlists. Your cover becomes recognized, theme is well known, even – in the end – people remember your stand’s number and Essen promotion price of the game.

Not very subtle, but it does its work.

Visual side
Okay. Time of honesty. Rise a hand to admit, but honestly, that sometimes a cover was so amazing that you just put the game in your bag not even knowing a single thing about rules. It is just the cover. The board? It’s the same thing. Hands up who had never heard of Mr. Menzel. People buy stuff with their eyes. Clothes, furniture, games, doesn’t matter.

Zack & Pack? I knew nothing about this game, yet I bought it. Golden Compass? I saw the board and bought the game. With a good illustration on the box player has zero chance of defense reaction. He sees the artwork and he buys the game.

Two years ago we paid a hell lot for Stronghold’s cover. For Pret-a-Porter we hired Tomasz ‘Morano’ Jedruszek. It was the most expensive artwork in the history of my company. This is the guy who works for the FFG on a daily basis and who made covers for Middle-earth Quest, Battles of Westeros or A Game of Thrones LCG. This is the guy.

A good cover is like Aikodo. It throws a man to the ground and simply makes him defenseless.

Preorders and promo stuff
A great preorder offer? Some promo stuff for free? This is something that can make a difference. If a customer has a choice of two games and cannot decide which one to pick, it is better to have some kind of limited bonus in your game for Essen occasion . A few extra cards. Additional tokens. Unique extra miniature figure.

The player will rather take the game with special Essen free figure. This second game he will probably buy after Essen. Or not at all.

Luck
Or maybe you just have a bust of luck? And maybe your stand in Essen – by accident – will be positioned next to some famous publisher and you will have large traffic? Or maybe you’ll manage to convince people that you printed only 500 copies of the game and they have to buy it now or never? Or maybe the game will be played by the boss of big US game store at a hotel lobby in the evening? Maybe he will fall in love with the game? And the next day he will buy 250 boxes from you?

Conclusion
You’ll need it all. In Essen, six hundred new games will have their debut. Famous BGG Geeklist „Top Ranked Essen Games” contains slightly more than 20 titles. So – 20 games make it and the other 580 go overboard and you will never hear about them again. This is brutal. This is cruel. This is Essen.

In 2009 and 2010 I had the honor to have my games in this 20 games list.

However, this year – after doing Neuroshima HEX, Stronghold and 51st State – I’m going to Essen with the game about clothes and fashion. Pret-a-Porter. Fashion. Clothes. Hot models.

This is crazy. I can’t believe it.

And you cannot imagine how scared I am.